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Sci-fi channel to rebrand as "SyFy".
Mar. 16th, 2009 11:34 amYes, SRYSLY!
I wish I were joking. I am not. It's not even April Fools.
Article Here. And in the NYT here.
Apparently in the age of text messaging 5 letters and a hyphen is too much for people to remember.
The part that makes me want to punch Sci-Fi chennel president Dave Howe in the face, repeatedly:
Chucklehead Howe for some reason thinks that further mangling the English language AND alienating its core audience is a good thing. Maybe if they, I don't know, had more good programing they might raise their numbers... You know instead of the "Chasing semi spooky shit with night vision cameras show" followed by the Sci-fi original movie "Shitty CGI Monster Terrorizing Characters You Don't Care About."
What Howe fails to realize is that it is COOL to be geeky now. Trying to distance yourself from the geek-cool with a name change lifted from Idiocracy is a huge leap backwards.
The last thing this channel has going for it is BSG. When that is gone, so goes the rest of its audiance. I can get more Sci-fi from NBC and Spike than I can the Sci-Fi channel - how sad is that?
I wish I were joking. I am not. It's not even April Fools.
Article Here. And in the NYT here.
Apparently in the age of text messaging 5 letters and a hyphen is too much for people to remember.
The part that makes me want to punch Sci-Fi chennel president Dave Howe in the face, repeatedly:
"When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it"
Chucklehead Howe for some reason thinks that further mangling the English language AND alienating its core audience is a good thing. Maybe if they, I don't know, had more good programing they might raise their numbers... You know instead of the "Chasing semi spooky shit with night vision cameras show" followed by the Sci-fi original movie "Shitty CGI Monster Terrorizing Characters You Don't Care About."
What Howe fails to realize is that it is COOL to be geeky now. Trying to distance yourself from the geek-cool with a name change lifted from Idiocracy is a huge leap backwards.
The last thing this channel has going for it is BSG. When that is gone, so goes the rest of its audiance. I can get more Sci-fi from NBC and Spike than I can the Sci-Fi channel - how sad is that?
